Print-ready deck — saves as centered landscape PDF (keep “Background graphics” on).
AI Assistant · Partnership Pitch

Bring the training experience into the AI era.

A complete, white-label fitness & nutrition platform — already branded for AlterLife — with an AI assistant that logs, plans and adapts for every member.

01

The strategic case

Results keep members subscribed

People don't cancel a membership that's visibly working. The AI assistant exists to produce results — and a member who sees progress renews both their AI subscription and their AlterLife membership.

Better guidance→ Better results→ More motivation→ They keep training→ They keep their membership
⚡

Effortless, so they stick with it

The #1 reason people quit tracking is that it's tedious. Members just talk to the AI — or snap a photo — and it does the logging. Less friction, more adherence.

📊

Progress they can see

Trend charts and result cards make improvement tangible. People stay for what they can see working.

🟡

Your brand, every day

Every log and answer is AlterLife-branded — you become the brand that cares for them daily, and that's what builds lasting loyalty.

The key point: the AI doesn't just add a revenue line — it defends your core one. Every outcome the assistant improves is a renewal you didn't lose, and the free app is a ~€0-cost benefit for 100% of members.
More members on the app→ More data→ Smarter guidance & decisions→ A data asset only AlterLife owns
And it compounds — the data flywheel. Every meal logged, workout tracked and question asked builds AlterLife a live picture of your membership — a data flywheel for your core business no competitor without the app can own: it flags at-risk members before they lapse, surfaces who's ready for a PT or premium-coaching upsell, and shows which equipment, classes and plans members actually use. (Member-level insight stays inside the coaching relationship; business-level insight is aggregated and anonymized.)
02

The product

Track everything — then talk to it

🍎

Nutrition

Meals, macros, water, diet plans, pantry & barcode lookup.

🏋️

Training

Workout plans, sessions, strength progress & 1RM, cardio & steps.

💪

Body

Weight & body-comp history, BMI, FFMI, body-fat %, VO₂max, max potential.

📈

Progress

On-brand trend charts across weight, strength & nutrition.

💬

Talk to it like a trainer

"Log a chicken bowl and a shake." "Build me a 4-day push/pull/legs plan." It does the work — and answers with rich gauges and rings, not walls of text.

📸

Snap a photo, get a logged meal

Point the camera at a plate or a nutrition label — the AI reads it and logs it automatically.

📋

Bring your existing plan — the AI rebuilds it

Upload a workout or diet plan members already have — a screenshot, a PDF, a trainer's spreadsheet — and the agent recreates it natively, ready to follow and log against. No manual re-entry; their whole programme is live in the app in seconds.

Nutrition dashboard — calorie ring, hydration, macro bars and today's meals
AI chat — snap a photo of a meal and the assistant estimates and logs the macros
AI chat — ask for a workout plan and the assistant builds and saves it for logging
03

Suggested model

Free app, paid intelligence

A starting point, open to discussion. Two tiers, one toggle — with AI or without. The free tier has no marginal cost; the AI tier carries real per-use cost, so it's priced to cover it and profit.

Free for members

AlterLife — without AI

Every member · €0

The full app — all manual tracking, diet & workout plans, dashboards and progress. Everything except the AI.

Cost to run · ~€0 / member
Monthly Subscription

AlterLife + AI

Paid upgrade · ~½ to 1 the price of a personal trainer session

Everything in the free app, plus the AI assistant: natural-language logging, plan generation, photo scanning, and uploading a plan for the agent to rebuild.

Cost to run · AI + vision usage
An easy premium sell: at around half what a personal trainer costs, members get always-on guidance every day for a fraction of a single PT session — making the upgrade an easy yes.

Sell it however fits: a member subscription (recommended), a premium-membership bundle, or pay-as-you-go credits — all keep the free app universal.

The ask

Let's pick a model and a pilot group

Low risk, fast to launch — the product is branded and ready today. A short follow-up to align on packaging, pricing and a pilot group, and we can have a branded build in members' hands quickly.

The bigger picture: beyond the subscription revenue, every active member compounds a data flywheel for AlterLife's core business — retention intelligence, coaching upsells and sharper operating decisions that only AlterLife will own. Both the subscription and the data can pay their way.

More of the app

Body screen — weight, body-fat %, BMI and FFMI gauges with trend charts
Workout — logging sets per exercise with targets and last-time history
Pantry — what you have, searchable with per-100g macros
Plans — multi-day workout plan, active and editable
🎨 Brand pass · done→ 🧪 Pilot→ 📊 Measure→ 🚀 Scale
Book the follow-up →